MarComm Institute: 2015

INDONESIA MARKETING COMMUNICATION STRATEGIC (IMCF) FORUM 2015

GUIDING THE WAY INTO 2016 TREND :

“Captivating the Consumers Through EFFECTIVE Marketing Communications Strategies & Planning EXECUTIONS”

Wednesday – Thursday | 2 – 3 December 2015 | Santika Premiere Hotel, Slipi | JAKARTA

OVERVIEW FORUM

Menyusun marketing communication strategy tentu diikuti dengan planning execution. Nah, dalam mengeksekusi keduanya dibutuhkan sesuatu yang berbeda dan unik yang mampu menggaet pasar agar dilirik konsumen. Bingo! You need creativity!
Semakin hari semakin beragam saja ide kreatif para marketers untuk menciptakan peluang dalam menggaet pasar. Semakin hari, semakin kita dituntut untuk selalu kreatif dan kreatif! Bisa dibilang being creative sudah menjadi makanan sehari-hari para marketers. Pertanyaannya kemudian adalah bagaimana jika kreativitas kita bertemu dengan yang namanya creativity block?
Dalam seminar kali ini, MarComm Institute menyuguhkan sesuatu yang berbeda dan penuh dengan pengalaman. Menghadirkan para praktisi Marketing Communication yang akan share pengalamnnya dalam menyukseskan communication activities di perusahaan-perusahaan terkemuka di Indonesia. Bagaimana kesuksesan-kesuksesan masa lampau akan menginspirasi Anda untuk lebih kreatif dan inovatif dalam memenangkan loyal customer

This is the reason of your curiosity.
Jangan biarkan sisi berharga dari kesempatan ini melenyapkan peluang untuk bertemu dan bertanya langsung dengan para praktisi yang expert di bidangnya.

ANDA HARUS HADIR DALAM FORUM INI !!!
Seminar FORUM ini didedikasikan untuk membantu praktisi komunikasi dalam merespon peluang, tantangan, CSR, transparansi, dalam Marketing Strategy and Planning Execution.

WHY YOU SHOULD ATTEND

Understand the marketing process and learn how to create a marketing plan using customer insight and competitor analysis including segmentation, targeting and positioning
Develop a brand strategy and positioning, leading to the development and management of communication, pricing and distribution strategies including a focus on new, social media
Explore the implications of serving multiple markets and of the emergence of new markets as opportunities for sales growth and as threats from new branded entrants into home markets
It’s about you. It’s about generating leads with insightful strategy and meticulous execution.
We won’t waste your time talking about awards and accolades, years of marketing experience or state-of-the-art offices.
Relevant topics and up-to-date in the development of company communication
Great speakers

WHO SHOULD COME

Marketing Communication Director
Maketing Communications
Public Relation Manager
Manager Marketing
Coporate Secretary
Communications Consultant &
Communications Practitioner

OVERVIEW IMCS FORUM 2015

DAY ONE | December 2, 2015

08.00 – 09.00	Registration
09.00 – 10.00	KEYNOTE MORNING Rethinking Your Marketing Communication Strategy in 2016 Asto Subroto (President Director at MARS Consultant)
10.00 – 10.30	Coffee Break
12.00 – 13.00	Panel Session I SUCCESSFUL STRATEGY FOR COMMUNICATION & BRAND BUILDING
	Amelia Tjandra (Marketing Director at PT Astra Daihatsu Motor, Tbk) Studi Kasus : DAIHATSU Marketing Communication Strategies Succes Story :Bagaimana Daihatsu sukses dalam membangun komunikasi dan brand	M. Syakur ** (GM Marketing PT Yamaha Motor Indonesia) Studi Kasus : YAMAHA Marketing Communication Strategies Strategi Yamaha dalam memenangkan persaingan melalui IMC Strategies
	Pokok Bahasan Panel Kasus – kasus dalam komunikasi dan branding strategi Tips sukses dalam IMC program
12.00 – 13.00	Lunch Break
	Panel Session II INSPIRING INNOVATION : Best Practice and Best Idea in Marketing Communication Programme
	Kristy Nelwan (Head of CorComm PT Coca Cola Amatil Indonesia) Studi Kasus : COCA – COLA Marketing Communication Strategies. Mengenal cara :Bagaimana Coca-Cola membangun kreativitas dalam setiap komunikasi publik	Eka Sugiarto (Brand Building Director at PT Unilever, Tbk) Studi Kasus : UNILEVER Marketing Communication Strategies. Strategi Unilever dalam mengemas IMC yang Ciamik dan Implementatif
	Pokok Bahasan Panel II Marketing Event : Trust & Effectivity Study kasus : Kreativitas dalam IMC Strategies
15.00 – 15.30	Coffee Break
15.30 – 17.00	Panel Session III “COMMUNICATION, CRISIS, TRUST AND SERVICES IN IMC STRATEGIES”
	Firman Taufik (VP Marketing Communicatio BRI (Persero)) Studi Kasus : BRI Marketing Communication Strategies. Teknik mengintegrasi komunikasi Crisis, Trust and Services dalam strategi IMC yang efektif.	Maika Randini (Head of Marketing & Digital) Studi Kasus : AXA Mandiri Services Marketing Communication Strategies. Strategi AXA Mandiri dalam menjadikan Agencynya Marketing Communication yang tangguh.
	Bahasan Panel III Marketing Communication program yang pas untukperusahaanPerbankan&Asuransi Tips Menangani Crisis di Era Digital

DAY TWO | December 3, 2015

08.00 – 09.00	Registration

10.30 – 11.00	Coffee Break
11.00 – 12.00 12.00 – 13.00	Executive Workshop: BRAND DEVELOPMENT STRATEGIC Brand Introduction & Brand Personality development : Learning from best brands in the world Personal Branding Exercise & Develop a strong brand proposition through innovative marketing mix Crafting a Powerful Brand Campaign Ideas Tommy Wattimena (CEO Consumer Good & Distribution at SMART AGRI, TBK)
	Lunch Break

13.00 – 16.00	Forum Discussion Guiding the Way into 2016 Trends : Captivating the Consumers Through Marketing Strategies & Planning Execution
	Vebbyna Kaunang (Marketing Director)	Nirwan Lesmana (VP Marketing Commumunication)**
	Captivating the Consumers Through Marketing Strategies & Planning Execution


	Handayani (Marketing Director)**	Silih Agung Wisesa (Senior Consultant PR)